We're on a mission to shape the future of fashion by enabling people to dress however they choose without worrying about prejudice or condemnation. From our first-ever marketing campaign, which focused on gender inclusivity, to our goal of revolutionising fast fashion through sustainable practises, we and our team have been driven by the desire to approach problems in a novel way. In order to design and curate products that we are proud of and that our customers can feel free to express themselves in, we strive to be a collaborative brand that learns, shares, and grows with our customers and the creators around us. We do this by putting them and their feedback at the core of everything we do.
We place a high value on community, and we hope to create a welcoming environment where no one will feel excluded in the Solado neighbourhood. We're delighted to magnify everyone's voices through our collaborative fashion platform, whether it's through social problems, health, or just inspiring imagery and content. Yes, we do sell clothing, but we also realize there are ways to do it that benefit everyone and are a little less harmful to the environment. So choose your clothing carefully, try to wear it more than once, trade your Solado with friends, and come back to us when you need something new. We can affect fashion's future if you help us.
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